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Laser Guided Sales Training and Coaching Programs

CTG offer a wide range of structured sales training and coaching programs that can be customised to suit your individual company or product needs. These programs can be tailored to suit sales managers, sales executive, finance and administration staff or those perceived as non-sales staff in your organisation.

Available programs are:

  • Designing and implementing a specific and structured sales process
  • Motivating and empowering the sales team
  • Time and territory management techniques
  • Increasing sales efficiencies
  • Target customer qualification and selection
  • Negotiation skills
  • Presentation / communication skills
  • Product demonstration skills
  • Deal / sales closing techniques
  • Handling objections
  • Sales for non-sales staff

These customised training courses are designed to help:

  • Increase confidence
  • Improve communication skills
  • Increase efficiency of the sales team
  • Grow sales
  • Increase customer satisfaction and retention

These customised training programs can be delivered in house or in the field depending on individual customer requirements.

Change The Game Consulting Pty Ltd is committed to providing real time market information and guidance while protecting and guaranteeing the confidentiality of their client’s plans and strategies at all times.

All training courses are supported by customised documentation and sales tools that can be used in real life sales situations and processes.

Structured Sales Process - Implementation Process

Three phase process


3 Phase Sales Training

Detailed business interview with Business and Sales Managers to gain understanding of business, products, company structure, culture, strategy and direction
In the field sales audit of existing sales team, sales tools, and process, efficiencies etc. ( One on one review )
Key account / customer interviews to help gain the customers perspective


Structured selling process training course introduction
(Three day course)

Prospect \ target selection
Business proposal (Build and present a compelling business proposal)
Conducting effective product demonstrations
Negotiate and close a sale
Customer support and grow programs

Entry and exit exams are conducted to measure training impact and information retention. A detailed individual report is provided to management including additional training recommendations for each training course attendant.

Each step includes role play exercises where individuals get the opportunity to practice and enhance skills in a positive learning environment.


Sales Process

Sales process implementation audit
One on one in the field with each sales rep
3 months after sales training and sales process implementation
Individual reports compiled identifying areas of additional training and recommendations presented back to management